Search engines such as Google and Bing are the single largest source of web traffic. For this reason it’s very important that your website is visible in the search engines for the keywords that people use when searching for your services. Every website owner wants their site to be as high as it possibly can be in the search results, but to achieve high rankings takes work. This is why Search Engine Optimization (SEO) is so important.
What is Search Engine Optimization (SEO)?
Search Engine Optimization involves designing; structuring and modifying the pages of a website so that they can be easily found, read, and indexed by search engines and thus achieve high rankings in search results and produce well targeted traffic (the people looking for your product or service). The process of SEO involves experimentation, evaluation and adjustment.
SEO is typically broken down into two segments; onsite and offsite factors. Onsite SEO is all about the work done on your site, including content and its organization, internal link structure, appropriate HTML coding, use of keywords, etc. Whereas offsite SEO involves external factors that help your site to rank, such as acquiring links from other websites. Both are very important in determining the visibility of your website in search engine results pages.
In fact, the four reasons why the ranking of your website changes in search results are as follows:
- You do something to your own website.
- Other websites do something with their sites.
- Search engines do something different with their data.
- People vary the way they search for things.
Identifying Bad SEO Companies and Scams
There plenty of so-called “SEO experts” and truly terrible SEO companies who offer services that can severely damage your website – and waste your hard earned money in the process. Many of them work under the assumption that business owners and novice webmasters know nothing about search engines and how they work. They make false promises and scams are rife. These scammers usually target people at random via spam emails and unfortunately many people fall for it. Any individual or company that offers the following should be avoided:
“Guaranteed first page Google ranking”
Nobody can guarantee a top billing on Google’s organic search results. It takes time and effort to achieve a good ranking on worthwhile search terms and if any person or company does offer a guarantee then it’s a scam or there’s a major catch. For example, it’s all very well appearing on the first page of Google, but not if it’s for irrelevant and uncompetitive keywords that they decide upon. We work hard to achieve the best possible results for the search terms that will actually bring you highly qualified traffic – that is, those looking for your services.
“We’ll submit your website to the top 100 search engines”
Lots of SEO companies make such claims and they are ridiculous on two counts; the first is that if you pay someone to manually submit your site to search engines then they are selling you snake oil. There’s no need to manually submit a website to a search engine and you certainly shouldn’t be paying for such a service. Now let’s talk about “the top 100 search engines” – can you name them? Let’s see, there’s Google, Bing, Yahoo! and erm, err…. MSN/Live, err, um…. AOL, erm…. er… Ask….., and that’s about it. There just aren’t many search engines worth thinking about. Yahoo doesn’t even have their own search engine anymore (it’s now powered by Bing). Put simply, anytime you see a claims like this you know they’re either incompetent or they think you are.
There are many more SEO scams and most are easy to identify. If you’re not interested in our SEO services then that’s fine, but please avoid being taken advantage of by others. Be aware that 99.9% of unsolicited emails offering SEO services are not going to be from SEO experts, but from scammers.
What We Offer
We offer an affordable SEO service that will help improve the visibility of your website in the top search engines. Most therapy professionals have small websites in uncompetitive markets. The average therapy professional also doesn’t require an ongoing and intensive (and thereby expensive) SEO service since most will be targeting fairly uncompetitive keywords. For that reason we offer a consultation SEO service that is both affordable and effective for your needs.
What to expect from our SEO services:
- SEO consultancy that’s upfront and honest.
- Excellent communication and transparency.
- Scheduled SEO reports to keep you informed.
- No monthly contracts or ongoing service fees.
- High quality work at the lowest possible price.
Our SEO consultancy service consists of the following:
- Identify the keywords likely to bring the well-targeted traffic to your website.
- Provide deep insights into the traffic and marketing effectiveness of your website.
- Examine the usability and conversion rate of your site and implement improvements.
- Track the rankings for your chosen keywords in the search engine results page (SERPs).
- Detailed analysis of the high-level factors and metrics that influence your sites rankings.
- Analyze your link profile and develop a suitable link acquisition strategy for your website.
- Offer personal recommendations and suggestions to increase the visibility of your website.
As mentioned, we don’t charge any monthly fees or tie you into a contract. Our expert SEO consultancy is available for a limited time at a cost of just £299. This is a one-off charge which includes all the full website audit and SEO services listed above. It also includes 12 months of site ranking reports, emailed to you once a month to help you keep track of your websites progress in the search engines.
Evaluation and adjustment is an important aspect of SEO. For this reason we strongly recommend our clients also take advantage of periodic consultation from us to ensure your presence in the search engines. If you contact us then we’re more than happy to discuss a suitable plan of action and offer recommendations for regular consultancy. We’re also happy to answer any questions you might have about our SEO services.