The Design & Development Process

The key steps in the design and development of a Therapy Themes website

There are several key steps in the design and development of a Therapy Themes website. They are as follows:

  1. Planning
  2. Design
  3. Development
  4. Testing & Delivery
  5. Marketing
  6. Maintenance

Let’s look at each of these individually, starting with the planning stage:


This is where we gather information and work with you to plan your website, regardless of whether you choose one of our pre-built themes or a bespoke design. Most of our members have similar goals for their website – the purpose of which is to attract clients. Although many of the websites we make are very similar, the planning stage is still vitally important. During this planning stage we put together a site map for your website, including what pages and features you require – and we design the overall architecture of your website. SEO is also a key consideration at this stage.


This is where we determine the look and feel of your website. If you choose one of our pre-built themes then this process is obviously much shorter – and the level of design customization depends on your chosen package (see plans and pricing). However, during this design stage we also implement the plans for your website, which includes information architecture, navigation, internal links and the general setup / configuration of your website.


When we reach this stage the website has already been created, but it’s a shell. This step involves adding content to your website, including text, images (that aren’t part of the actual design) and any other media. Our plans do not include the content for your website and you will be expected to supply your own material. We will add your content to your website as part of the service, although this is limited to 10 pages. If your website has more than 10 pages then we will charge an additional fee or show you how to add your own content. Remember, with our websites you’re in full control of your content and can add as many pages as you like.

Testing & Delivery

Once the design and development stages are completed we will test your website and make sure it works as it should. This is an important step that ensures everything is fine before your website goes live. During this stage we’ll setup a private test area where you’ll be able to view your website. If any changes are needed then we’ll implement them.

Once you’re happy with everything we can move on and launch your website. We do this by moving the site to your hosting account (which we setup in the planning stage) where you have full access and control over your website.  This is the exciting moment when we officially launch your website and make it viewable to the general public.


Once your website is up and running we recommend you take advantage of our marketing services. This is entirely optional but once you have a website you want people to find it, so search engine visibility is paramount. Please be aware that throughout the design and development stages we always have SEO (Search Engine Optimization) firmly in mind. The websites we build are primed for good search engine rankings, but getting there requires a little bit more work. Our marketing services offer incredible value for money – so be sure to check out what we can do.


Once your website is up and running it may require ongoing maintenance. Some websites are low maintenance and beyond the initial setup they don’t need any additional work. This is the case for most therapy professionals, who don’t want or need to continuously update their websites. However, there are times when you might want to make changes to the content of your website. Perhaps you re-structure your prices or want to add a new service. Maybe you want to write an article or blog post. With our websites this is easy because you’ll have full access to your own content management system (CMS) – powered by WordPress.

However, we appreciate that some people want a completely hands-off approach when it comes to dealing with their website. Although you have the ability to easily update your own website, we also offer a full maintenance service so you don’t have to do anything. You simply let us know what you want changed and when you want it done. Obviously we charge extra for this service, but we offer a very reasonable rate. So don’t worry – we’re always here to help.

So, that’s the basic process of website design and development. For those with existing websites looking to switch to Therapy Themes, then fear not. We’ll take care of everything and ensure a smooth transition.

Getting Started

We encourage you to take a good look at our pre-built themes and decide which one suits you best or choose our bespoke design option. Please don’t hesitate in contacting us with any questions you might have.

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